"Consistent quality for 8 years. Problems are always resolved fast and the cool chain has never failed us."
Sophie van Dijk
Import Manager · Bloomsbury Wholesale, UK
Direct from Dutch Auctions · Worldwide Delivery
Fresh Flowers from Holland.
Wholesale Quality, Every Stem.
Astra Fund Holland BV sources directly from Aalsmeer, Rijnsburg and Naaldwijk auctions. Cut flowers, pot plants and outdoor plants delivered to your door. No minimum order.
30+
Years in trade
Direct auction access
No minimum order
Quality guarantee
50+ countries
30+ years
Curated Daily
Featured This Week
Cut Flowers
Rosa 'Red Naomi'
Rosa hybrida
Classic Dutch red rose, 60cm stem.
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Cut FlowersSeasonal
Tulipa 'Strong Gold'
Tulipa gesneriana
Premium yellow tulip, Holland grown.
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Cut Flowers
Lilium 'Stargazer'
Lilium orientalis
Oriental lily, deep pink with fragrance.
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Cut Flowers
Chrysanthemum 'Anastasia'
Chrysanthemum morifolium
Spray chrysanthemum, peach.
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Cut Flowers
Alstroemeria 'Allure'
Alstroemeria aurea
Peruvian lily, mixed colors.
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Cut FlowersSeasonal
Paeonia 'Sarah Bernhardt'
Paeonia lactiflora
Peony, soft pink, seasonal.
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Cut Flowers
Iris 'Blue Magic'
Iris hollandica
Dutch iris, deep violet.
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Cut Flowers
Anthurium 'Acropolis'
Anthurium andraeanum
White anthurium, tropical.
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Pot Plants
Phalaenopsis 'White Angel'
Phalaenopsis amabilis
White moth orchid, 2-stem.
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Pot Plants
Calathea 'Compactstar'
Calathea roseopicta
Prayer plant, indoor.
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Pot Plants
Dracaena 'Janet Craig'
Dracaena deremensis
Indoor foliage plant.
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Outdoor PlantsSeasonal
Clematis 'Multi Blue'
Clematis hybrida
Outdoor climbing plant, seasonal.
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Direct from Auction
We buy at Aalsmeer, Rijnsburg and Naaldwijk every working day. No brokers, no markup, no compromise on freshness.
No Minimum Order
Order exactly what you need — a single box or a full truck. Florists, retailers and importers all welcome.
Quality Guaranteed
Full liability during transport. If something arrives below standard, we resolve it fast — usually within 24 hours.
Cool-chain logistics
From Aalsmeer to your door — refrigerated, insured, on time.
Our fleet leaves the auction at 2–4°C and travels in temperature-logged trailers across the EU. Air freight for the rest of the world arrives within 36–72 hours of cutting.
See delivery detailsCustomer reviews
Trusted by florists in 50+ countries.
4.9 / 5 · 320+ reviews
"The peonies and Red Naomi we get every Monday are auction-grade, exactly as ordered. No surprises."
Lukas Becker
Head Buyer · Floralis Berlin, DE
"We've moved most of our weekly volume to Astra. Their team in Aalsmeer is responsive and the pricing is fair."
Marcus O'Brien
Owner · Pearl Florist, IE
"Pot phalaenopsis quality is exceptional — uniform stems, strong roots. Our retail customers notice immediately."
Elena Kovács
Retail Director · Garden House Group, HU
"What we love most: no minimum order. We can adjust the assortment week by week without committing to volumes."
Anaïs Laurent
Atelier Lead · Maison Camélia, FR
"30 years in this trade and Astra is the most reliable Dutch partner we have worked with."
Daniel Ferreira
Founder · Lisbon Flores, PT