30 Years of Dutch Flower Expertise.

Our story

Astra Fund Holland BV was founded in Aalsmeer in 1994, when our first generation of buyers walked the auction floor with a single goal: to source Dutch flowers without compromise, and to deliver them to professional buyers anywhere in the world.

Three decades later, the floor has gone digital and our reach now spans 50+ countries — but the discipline is unchanged. Every working morning, our buyers are at Aalsmeer, Rijnsburg and Naaldwijk, selecting against the specifications our customers send the night before.

We supply florists, retail chains, importers and event specialists. We do not supply consumers. Everything we do — packing standards, cool chain, claims handling — is built around professional buyers who need consistency and accountability, not novelty.